Marcela Waksman Ejnisman

Areas of expertise: Technology & Innovation, Cybersecurity & Data Privacy, Mergers and Acquisitions, Intellectual Property, Corporate Law and Foreign Investment, Media & Entertainment, Telecommunications, Fashion Law
Languages: English
Location: São Paulo
Telephone: +55 (11) 5086-5471

Co-head of TozziniFreire’s Corporate/M&A practice, Marcela concentrates her work on the telecommunications and technology, intellectual property and privacy and entertainment industries. She has advised clients on numerous transactions, including mergers and acquisitions, joint ventures, and corporate restructurings. Marcela uses her thorough knowledge of the technology and telecommunications sectors to assist clients with both regulatory and business issues, including the negotiation of supply agreements and other contracts, outsourcing and licensing and software development, and issues related to privacy and the Internet, among others. In the intellectual property field, she has assisted in the negotiation of technology transfers and licensing agreements. She has extensive experience in the defense and registration of trademarks, patents, utility models, and industrial designs at the Brazilian Industrial Property Institute (INPI), besides advising clients on copyright and image rights-related matters. 

// Academic education

LL.M. degree from Cornell University, USA, 1998. Studied International Business and Business Law at the University of California, USA, 1995. Graduate of the Law School of PUC-SP (Pontifícia Universidade Católica de São Paulo), 1992.

// Recognition

Marcela is recommended by international legal guides such as Chambers Global, Chambers Brazil, The Legal 500, Expert Guides, Latin Lawyer 250, Who’s Who LegalWTR 1000 - World Trademark Review, Análise Advocacia 500 and IFLR1000. Marcela is recognized as LACCA Thought Leader: Intellectual Property, and she is LACCA Approved. She also won the Americas Women in Business Law Awards 2016 for Best Lawyer in Intellectual Property in Latin America, promoted by Euromoney Legal Media Group.


// Additional Activities

Member of ITechLaw (International Technology Law Association).

// Publications

"A Busca pela Infraestrutura Adequada ao Crescimento Econômico" chapter (co-author). In 40 Anos de Direito Empresarial no Brasil. São Paulo: Quartier Latin, 2016, p. 197-214. "Moving with the Times: Major Changes to the IP Framework" chapter. In IP Value 2009. London: Globe White Page, 2008. "Generics and Biogenerics in Brazil" chapter. In IP in the Life Sciences Industries 2008. London: Globe White Page, 2007. "Privacidade Possível na Era Digital" chapter. In E-Dicas: O Direito na Sociedade da Informação. São Paulo: Câmara E-Net, 2005.

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