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Photo: Intellectual Property Bulletin | Edition 47 – 2026
03/09/26

Intellectual Property Newsletter | Edition 47 - 2026

Reading Time: 2 min

The 47th edition of the Intellectual Property Newsletter brings together recent court decisions and developments related to intellectual property in Brazil and abroad, with a focus on trademarks, trade dress, unfair competition, copyright, and patents.

The cases presented demonstrate how the protection of intangible assets goes beyond formal registration and also encompasses aspects such as reputation, distinctiveness, visual identity, compliance with contractual obligations, and risk assessment when incorporating third-party technologies.

In Brazil, such decisions reinforce the importance of adopting a comprehensive trademark strategy, monitoring unauthorized uses, and properly documenting commercial relationships. In the international context, the case involving Peloton highlights the risks associated with integrating technological components without a prior freedom-to-operate analysis.

Together, these matters underscore the need for preventive and ongoing action to protect trademarks, products, content, and technologies, as well as to mitigate the risks of disputes and judicial liability.

Material produced by:

Intellectual Property

Authors

Carla do Couto Hellu Battilana

Partner
Cybersecurity & Data Privacy / Mergers and Acquisitions / Intellectual Property / Corporate Law and Foreign Investment...
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Luiza Sato

Partner
Cybersecurity & Data Privacy / Intellectual Property / Technology and Innovation
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Stephanie Consonni of Schryver

Partner
Cybersecurity & Data Privacy / Mergers and Acquisitions / Intellectual Property / Technology and Innovation...
View profile

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